This user journey is based on our findings from the user tests (April-May)
Method used: Customer Journey
Persona: Decision Maker
Age: 30-45
Job from testers
public sector / government servants with leading responsibilities
Digital Advisor (used to work) at a public sector vendor
politicians or party members
Knowledge status about GovStack
no prior knowledge
very little knowledge
Scenario used for test session:
Imagine you work for a state, and your role involves digitising existing services to push the digitalisation for your government as simple and cost-effective as possible.
Simulation onboarding page
Researching and understanding new technologies - User Feedback
Most difficult obstacles for the user:
Time consuming
Information needs to be clear and easyAvailability
restriction based on country (e.g. ChatGPT is blocked in certain countries)
“I don’t have the time to read all that.”
Possible solutions:
explaining technical terms with easy language
explain implementation steps with step-by-step instructions and visuals
We created the onboarding page based on the existing content and with the design language and elements from the current GovStack homepage.
Content:
The building blocks are a very complex and hard to understand product for non-technical people, adding visuals or an explanation video were an often requested improvement.
The explanations, perspective change and general content for the simulation worked just fine.
Most of the users were well prepared to use the simulation and understood its purpose. (refers to the 2nd half of the onboarding page content from the screenshot)
User Journey Simulation
https://www.figma.com/file/thCAtqdk9wo35ZfGzuym2T/GovStack-User-Journey?type=whiteboard&node-id=0%3A1&t=3qMDJLZCm937eLdd-1
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