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Note

For each target group. The fewer and more concise the better!

If you are struggling defining your value proposition, try using a Value Proposition Canvas.

  • For <target group> who <need or opportunity> our <product name> is <product category> that <statement of benefit>

Further Links (e.g. more detailed scope):

...

Note

For each target group. The fewer and more concise the better!

If you are struggling defining your value proposition, try using a Value Proposition Canvas.

  • For <target group> who <need or opportunity> our <product name> is <product category> that <statement of benefit>

Further Links (e.g. more detailed scope):