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Each founding partner will have one Admin in WordPress, most likely the a member of the Comms Huddle. For any additional people who need to work in the WordPress back-end, they will have Editor status. Please contact an Admin if you need assistance logging in.
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Visit this page to find best practice guidance and templates that should make publishing content easier and help us to continue to speak in one voice and maintain the GovStack brand.
Content Principles
Please consider these core principles BEFORE you begin drafting content and refer back to them any time you feel stuck.
Being user-centric means keeping your audience in mind from the start - why are we taking the time to communicate this? what user need is this meeting? how can we best meet this need?
Consider what we want the reader to think, feel and do.
Think: what messages do we want to land with the reader? What do we want them to be thinking about?
Feel: how do we want the reader to feel while they are interacting with our content? What’s the tone that will achieve this?
Do: what next step are we asking the reader to take? Have we made it clear and simple for them to do so?
Short and catchy is best. On the internet, brevity is our friend. As our audience scrolls through social feeds or clicks on a page, we have about 3 seconds to capture their attention. Lead with what matters and try to keep it short and interesting.
Choose language with care. When does the specialist terminology we use provide a helpful shortcut for those familiar with it? And when does it put up a barrier to wider access? Take a moment to think whether your intended audience will understand a term or whether it merits explanation. When in doubt, ask a colleague.