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Include popular and relevant hashtags. This helps people on social media find our content. Relevant hashtags for our space include: DigitalTransformation
For accessibility reasons, it is a best practice to capitalize each word in a multi-word hashtag. For example, #DigitalTransformation not #digitaltransformation or #Digitaltransformation. This is because screen readers recognize a capital letter as the start of a new word.
Tag all relevant partners. This means that anyone who follows partner channels will also see our content, even if they do not follow us. This also increases the likelihood that a partner will repost our content, which helps with audience reach as well. For most things we do, we can tag all 4 GovStack partners. For many things we do, there are other organizations involved.
This can prove difficult on Twitter where we have limited space. Consider threading a post to add relevant partner tags.
Include an image whenever possible. Images help grab people’s attention as they scroll and can add an element of context, emotion, or just plain fun. When using a graphic, PLEASE work with your Comms representative to ensure it is on brand. This ensures we maintain a consistent and professional look which is essential to our reputation.
Call to action. Don’t forget to include a call to action whenever possible. Good examples are “Learn more about X here” or “Join us at the event by registering here.”
Equip your colleagues. Once posted, share the link with colleagues via Teams or Slack and ask them to repost from their personal channels. This is an effective way to extend audience reach and get more eyeballs on our content.
If you are working on a major campaign or announcement, consider drafting content on behalf of your internal stakeholders to make it easy for them to share our content, to maximize the impact of the campaign.
Templates
Event promotions: this template includes examples of promoting an upcoming event, live posting from an event, and post-event promotions.
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