The Communications group is primarily focused on building and protecting GovStack’s brand. We want to ensure that our brand is represented externally in a way that reflects our credibility and expertise.
This includes: social media content; brand assets like graphics and slides; communication materials such as one-pagers, presentations, and videos; how we present ourselves at events; and anything that is published on our website.
GovStack Communications Key Objectives:
Position GovStack as the go-to resource for national digital transformation focused on digital public infrastructure
Expand our community of participants, contributors, and advocates who amplify our message and influence
What we can help you with:
Have an idea for a blog or thought leadership piece? Please engage with us early and often so we can collaborate on the best way to tell your story.
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Invited to speak at an event? Please engage with us early and often so we can collaborate on the best way to tell our story.
Your Communications Team:
Arielle Diamond (DIAL) - adiamond@dial.global
Margus Magi (Estonia) - margus.magi@expert.estdev.ee
Ayush Shukla (ITU) - ayush.shukla@itu.int
Cora Bay Farina Owusu (GIZ) - corafarina.bay@gizowusu@giz.deFarina Owusu
Martha Mundas (GIZ) - farinamartha.owusu@gizmundas@giz.de
The team meets every Wednesday to run through our priorities and actions. Anyone is welcome to review our meeting notes here or join a session with us to help ideate an activity.
Resource | What it is | Where it can be used | ||||
|---|---|---|---|---|---|---|
Presentations | External | |||||
Copy and graphics that can be used to help promote major announcements | ||||||
2023 2024 Events Tracker | A list of the events we will be hosting or participating in for 2023 | Internal | ||||
Contains an “elevator pitch” version of our value proposition, tailored messaging for our key audiences, and USPs for GovStack products and offerings | External | |||||
Explains how to request a social media post from the official GovStack channels. Should also be used as a checklist for how to post from your personal channels about GovStack | Internal / External | |||||
Branded hand-outs to help introduce someone to GovStack, tailored to different audiences | External | |||||
Branded and editable signage that can be used for GovStack hosted events (printed locally) | External | |||||
The folder contains GovStack logos, partner logos, branded banners, etc. | External | |||||
designs for bags, t-shirts, pens, etc. that can be sent to local producers for events, meetings, etc. | ExternalComms 2023 plan | |||||
2023 coming soon! | Internal | Comms Huddle meeting notes | Internal | Guidelines for use of logos in any Horn of Africa work | Internal/External | |
A list of the above and other comms assets, with easy-access links | Internal | |||||
SM editorial calendar, beginning June 2023 through 2024 | Internal |