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This page contains processes, best practices, and templates for authoring social media posts.

Our primary channels for social media promotions are LinkedIn and X(formerly Twtitter.)

While we should be communicating slightly differently depending on the channel, below are a list of practices to keep in mind. We’ve also included templates below that should empower any GovStack member to write social media posts.

Process

  1. Draft your content following the best practices and templates below.

  2. Provide to a member of the Comms Huddle for them to scheduled within our Editorial Calendar.

  3. Ideally, written and graphic content will be provided with 1-week advance notice, 48-hours at a minimum. Anything needing to be posted urgently will be considered on a case-by-case basis but might not be able to be addressed in time.

Best practices:

  1. Include popular and relevant hashtags. This helps people on social media find our content. Relevant hashtags for our space include: DigitalTransformation

    1. For accessibility reasons, it is a best practice to capitalize each word in a multi-word hashtag. For example, #DigitalTransformation not #digitaltransformation or #Digitaltransformation. This is because screen readers recognize a capital letter as the start of a new word.

  2. Tag all relevant partners. This means that anyone who follows partner channels will also see our content, even if they do not follow us. This also increases the likelihood that a partner will repost our content, which helps with audience reach as well. For most things we do, we can tag all 4 GovStack partners. For many things we do, there are other organizations involved.

    1. This can prove difficult on Twitter where we have limited space. Consider threading a post to add relevant partner tags.

  3. Include an image whenever possible. Images help grab people’s attention as they scroll and can add an element of context, emotion, or just plain fun. When using a graphic, PLEASE work with your Comms representative to ensure it is on brand. This ensures we maintain a consistent and professional look which is essential to our reputation.

  4. Call to action. Don’t forget to include a call to action whenever possible. Good examples are “Learn more about X here” or “Join us at the event by registering here.”

  5. Equip your colleagues. Once posted, share the link with colleagues via Teams or Slack and ask them to repost from their personal channels. This is an effective way to extend audience reach and get more eyeballs on our content.

    1. If you are working on a major campaign or announcement, consider drafting content on behalf of your internal stakeholders to make it easy for them to share our content, to maximize the impact of the campaign.

Templates

Event promotions: this template includes examples of promoting an upcoming event, live posting from an event, and post-event promotions.

Informative explainers: this template includes examples of explainers that help to preach the GovStack approach.

RFP announcements:

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