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Title = Digital Leaders Spotlight:Country name
Country name - Short paragraph describing their digital journey
GovStack approach describes how they are working with us, scope of work, strategy, roadmap, and target digital service use cases
Where we stand describes the status up to date
Next steps describes what we are looking forward to on the roadmap, upcoming events or milestones, etc.
Tags: this is part of the website back-end publishing process, what tags should be included so that a user who comes to our site in search of specific content finds what they’re looking for? (for example, tags could be CIO LEADERS FORUM, X-ROAD, COUNTRY_NAME, DIGITAL ID, etc.)
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Content structure
Banner image
Title: 13 words max, shorter is generally better. The more catchy and creative, the better.
Text, 2-3 paragraphs, following the content principles below:
Being user-centric means keeping your audience in mind from the start - why are we taking the time to communicate this? what user need is this meeting? how can we best meet this need?
Consider what we want the reader to think, feel and do.
Think: what messages do we want to land with the reader? What do we want them to be thinking about?
Feel: how do we want the reader to feel
while they are interacting with our content? What’s the tone that will achieve this?
Do: what next step are we asking the reader to take? Have we made it clear and simple for them to do so?
Short and catchy is best. On the internet, brevity is our friend. As our audience scrolls through social feeds or clicks on a page, we have about 3 seconds to capture their attention. Lead with what matters and try to keep it short and interesting.
Choose language with care. When does the specialist terminology we use provide a helpful shortcut for those familiar with it? And when does it put up a barrier to wider access? Take a moment to think whether your intended audience will understand a term or whether it merits explanation. When in doubt, ask a colleague.
Tags: this is part of the website back-end publishing process, what tags should be included so that a user who comes to our site in search of specific content finds what they’re looking for? (for example, tags could be CIO LEADERS FORUM, X-ROAD, COUNTRY_NAME, DIGITAL ID, etc.)
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Content structure
Banner image should be the event promotional image whenever possible
Title should be the name of the event
Text should include DATE, LOCATION, and details of the GOVSTACK SESSION/PARTICIPATION including SPEAKERS.
Tags: this is part of the website back-end publishing process, what tags should be included so that a user who comes to our site in search of specific content finds what they’re looking for? (for example, tags could be CIO LEADERS FORUM, X-ROAD, COUNTRY_NAME, DIGITAL ID, etc.)