Web content template/structures

Owned by Shukla, Ayush
Last updated: Oct 04, 2023 by Arielle Diamond
3 min read

Below are the templates and content guidance for the most dynamic areas of the website that require frequent updating: news, events, and the global showcase.

 

Global showcase: these should describe a country and its journey in building a GovStack platform

  • Title = Digital Leaders Spotlight: Country name

  • Country name - Short paragraph describing their digital journey

  • GovStack approach describes how they are working with us, scope of work, strategy, roadmap, and target digital service use cases

  • Where we stand describes the status up to date

  • Next steps describes what we are looking forward to on the roadmap, upcoming events or milestones, etc.

  • Tags: this is part of the website back-end publishing process, what tags should be included so that a user who comes to our site in search of specific content finds what they’re looking for? (for example, tags could be CIO LEADERS FORUM, X-ROAD, COUNTRY_NAME, DIGITAL ID, etc.)

 

News post: (i.e. a summary of an event and what we did/learned; detailing a GovSpecs or new GovStack product release; announcing a new partnership; etc.)

Please provide your draft to a Comms Huddle representative with at least 48-hours notice for final review and publication.

  • Content structure

    • Banner image

    • Title: 13 words max, shorter is generally better. The more catchy and creative, the better.

    • Text, 2-3 paragraphs, following the content principles below:

      • Being user-centric means keeping your audience in mind from the start - why are we taking the time to communicate this? what user need is this meeting? how can we best meet this need?

      • Consider what we want the reader to think, feel and do.​

        • Think: what messages do we want to land with the reader? What do we want them to be thinking about? ​

        • Feel: how do we want the reader to feel while they are interacting with our content? What’s the tone that will achieve this?​

        • Do: what next step are we asking the reader to take? Have we made it clear and simple for them to do so?

      • Short and catchy is best. On the internet, brevity is our friend. As our audience scrolls through social feeds or clicks on a page, we have about 3 seconds to capture their attention. Lead with what matters and try to keep it short and interesting.

      • Choose language with care. When does the specialist terminology we use provide a helpful shortcut for those familiar with it? And when does it put up a barrier to wider access? Take a moment to think whether your intended audience will understand a term or whether it merits explanation. When in doubt, ask a colleague.

    • Tags: this is part of the website back-end publishing process, what tags should be included so that a user who comes to our site in search of specific content finds what they’re looking for? (for example, tags could be CIO LEADERS FORUM, X-ROAD, COUNTRY_NAME, DIGITAL ID, etc.)

 

Event post:

  • Content structure

    • Banner image should be the event promotional image whenever possible

    • Title should be the name of the event

    • Text should include DATE, LOCATION, and details of the GOVSTACK SESSION/PARTICIPATION including SPEAKERS.

    • Tags: this is part of the website back-end publishing process, what tags should be included so that a user who comes to our site in search of specific content finds what they’re looking for? (for example, tags could be CIO LEADERS FORUM, X-ROAD, COUNTRY_NAME, DIGITAL ID, etc.)